In this episode of Lean Local, Jim Schmitt talks with Andrea Fanta, owner of Soul Purpose at Bay Park Square and founder of the Mommy AF community. Andrea shares how an online support group for moms grew into a broader network for connection, collaboration, and small business support.

The conversation looks at what it really takes for local artists, makers, and vendors to get their products in front of customers, and why a storefront can become more than a place to shop. Andrea explains how Soul Purpose gives local creators a physical retail outlet, manages products and inventory, and helps small businesses build visibility in a community where every customer matters.

Jim and Andrea also discuss entrepreneurship, social media, community responsibility, homelessness, local collaboration, and what Green Bay is doing well or could do better for small businesses. At its core, this episode is about the people behind the products, the value of local connection, and why supporting small businesses means supporting the community around them.